What Wendy’s Twitter Account Can Teach Us About “Doing Social.”

 

Are you familiar with Wendy’s? Fast food(Buy Facebook Followers UK) restaurant, hamburgers, the logo of a girl wearing red pigtails. That’s it. It turns out that Wendy’s is not all about their burgers. Their Twitter account is the best.

Wendy’s Twitter account has received a lot of attention. They have gained notoriety for their distinctive brand voice, including constant zingers to customers and competitors.

They won a fight against Burger King last year and have been viral many times since. At this point, it may be riskier to pick on Wendy’s than a comedian.

Wendy’s voice is unique, and Wendy’s brand is it’s own. Small businesses can take lessons from Wendy and apply them to their social media accounts.

No matter how much you roast people (and if you do, please be careful), there are four important lessons we can all learn from Wendy’s epic social media game.

 

  1. Differentiating Brand Personality

 

When it comes to content marketing and social media marketing, we often talk about your brand personality and voice. Your brand and voice can make your business stand out from the rest.

This will help you build stronger relationships with customers, even if you only have a brief conversation. Wendy is a distinct personality.

 

Wendy’s Twitter lessons for learning

 

Their brand is built around their sarcasm, fearless humor, and wit. Although they may not be roasting anyone, many of their tweets are funny, clever, casual, or amusing.

Although their content is promotional, it’s still very entertaining. Because it’s so entertaining, people check in to see how Wendy’s is doing. It’s easy to remember the phrase “don’t troll a troll”; Wendy’s will return with something amazing if you take them on.

 

Wendy’s slams Burger King

 

The lesson is: Find the voice that best fits your brand and focus your content around it. You’ll attract users’ attention if your brand is distinctive and unique.

 

  1. Authenticity

 

When we discuss social media marketing, another phrase that you will hear is “authenticity.” Social media accounts and brands need to feel authentic. This means that your users should be able to read your content and believe the following:

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  • It was written by a real person and not an automated curation tool.
  • Your intentions may be transparent to a certain extent

Both of these checks are met by Wendy’s in spades. They share clever and entertaining posts that no computer can match.

 

Wendys twitter lessons

 

Wendy’s Twitter is a great example of a brand that strikes the right balance between promotional content and content to entertain and drive engagement.

Wendy’s Twitter account

 

Wendy’s shares a lot of user-generated content (UGC). They retweet great content and will even share content that was not directly tagged in if it’s great and relevant. This is a great strategy, as UGC is the best form of marketing.

 

  1. Consistency for the Long-Term

 

It can be very helpful to pick a strategy and stick with it (barring any real catastrophes). Social media is all about consistency. This applies to both what you post and how often.

 

Tweet photo

 

Wendy posts often and uses a variety of content types. However, the whole feed is coherent when taken as a whole. Instead of relying only on a handful of great one-liners every six months, they keep their fiery voice.

Wendy’s Twitter account

 

They can keep engagement high and their momentum by ensuring consistency over the long term. This is what many brands fail at. They’ll have a great campaign that gets a lot of attention, and then it all fades away. Several Old Spice campaigns have demonstrated this.

Wendy’s, however, came in prepared to continue what they were doing, and it has paid off.

 

  1. Extremely responsive

 

The last lesson small businesses can take from Wendy’s is being responsive. People expect immediate and instant responses thanks to the internet. Wendy’s is always ready.

Wendy’s responds to a huge number of tweets from users, even those that seem to be just trying to get Wendy’s excited.

 

Wendy’s slams McDonald

 

Wendy’s responds quickly and addresses all tweets. However, they take the time to address complaints quickly and seriously. They don’t let any complaints go unanswered and clarify that they are committed to resolving any issues. They will even apologize if it takes them some time to respond.

Wendy’s customer service

 

In a recent update, Wendy’s responded hilariously to a question that most brands wouldn’t ignore: “How many retweets are necessary to receive free nuggets for one year?”

Wendy’s responded and gave them an 18 million number. The user, Carter Wilkerson, has received over 2.7 million retweets. Wendy’s is getting so much attention that it might be worth giving him a year’s supply of nuggets.

Wendy’s has multiple people handling social media. But tools such as monitoring and reviewing of social media can allow you to manage and address every interaction of users with your brand. Our dashboard makes it easy to spot mentions and quickly identify and resolve customer problems.

 

Twitter monitoring

 

You can also flag and assign tweets or comments to team members with a stronger brand voice (or who have an enviable wit that day).

 

Last Thoughts

 

Wendy’s has a very professional and witty team that supports the brand. Small businesses can still adapt the strategies they use. Their distinctive voice is based on authenticity.

They are well-known for providing exceptional customer service. This boils down to giving your customers what they need and showing that care.

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